Our Stroy

WellCards was founded in 1990 by my father in Lanxi, Zhejiang. The very year I was born. Growing up surrounded by printing presses and quality checks, I witnessed firsthand his dedication to crafting durable playing cards that families and gamers could trust for years.

After studying printing technology and gaining experience in international card exports, I joined the family business in 2012. Serving brands, educators, and distributors globally, I recognized the rising demand for custom playing cards and flash cards that combine affordability, compliance, and customization for diverse markets.

Now as CEO, I’m proud to lead WellCards forward with the same commitment, providing:

Factory-direct pricing saving 30-50% vs. middlemen
Premium materials ensuring 1,000+ shuffle durability
EU/US compliant production (FSC, REACH, EN71 certified)
Full OEM/ODM design support from concept to delivery
Fast prototyping (7 days) and bulk turnaround (2-4 weeks)
Flexible MOQ starting at 500 decks for market testing
Comprehensive finishing options: foiling, embossing, custom boxes
Global shipping to 200+ countries with full compliance docs

Our Clients

WellCards has partnered with brands, educators, distributors, and wholesalers across Europe, the US, and worldwide for over 35 years. We thrive on fueling our clients’ growth through reliable custom card solutions.

Take a European gaming brand for example. They started with us in 2018 needing custom playing cards for casino promotions. With our factory-direct PVC decks, full design support, and EU-compliant certifications, they’ve expanded to 15 countries. We’ve helped slash their costs by 35% while building decks that power major events and drive consistent reorders.

WellCards: Proudly Founded in 1990

WellCards was founded in 1990 by my father, a visionary craftsman who built our legacy on quality and reliability. Today, as CEO, I proudly carry the torch, blending family tradition with modern innovation. Our mission remains steadfast: Deliver exceptional custom playing cards and flash cards that exceed expectations, foster client success, and bring lasting value to every user.

Our Growth

WellCards started as a small Lanxi workshop in 1990 and has grown into a global manufacturing leader. We upgraded to Heidelberg presses and a 10,000 sqm facility, now producing over 1M decks monthly. The 2020 edtech boom tripled our flash card output. With FSC and REACH certifications, we serve 1,000+ clients worldwide and maintain a 99.9% on-time delivery rate.

Our Future

Looking ahead, we’ll expand production capacity and keep improving quality with better materials and faster service. By 2030, we’ll reach 2M decks monthly through new facilities and stronger global partnerships. Staying family-owned means we’ll always put clients first, delivering reliable custom cards for gaming brands and educators just like we always have.